There's very little doubt that in most Countries shopping has become a way of life. We shop because we need services and goods but we also shop because we like it. Indeed, recent discoveries have identified in our brain a pleasure area dedicated to "shopping"!
The shopping experience has changed enormously in the last 50 years. Small shops have been flanked, sometimes killed, by big department stores, by malls. More recently virtual shop on the internet have created a new shopping experience. What is the future of shopping, and if what somebody said "I shop, therefore I am" what will be our future?
17 March 2010 - 5.30 PM CET (free entrance)
Why do we buy?
Long gone are the times when people bought very little, and basically most of it was raw material that could be used to do (build) the things one needed. This building activity nowadays is classified as "hobby".
We are not just buying finished products that we need, we are also buying products that we "like" and sometimes we buy because we "like" buying!
The reasons why we buy are at the core of the marketing strategies and this is reflected by the way "they" sell.
30 March 2010 - 5.30 PM CET (free entrance)
The "shopping" technologies
There are many ways, and they go by many ways...The shop business has evolved significanlty in part because of different spending patterns and in part because new technologies became available.
In this part we are going to see how technology evolution impacted the business and we take a look at new technology that may change the way we look at shopping today.
20 April 2010 - 5.30 PM CET (free entrance)
To make shopping in the world of atoms and bits
How are shops organized? Where is Zara different form Benetton and from Prada? Why is Nokia producing ever new cell phones and Samsung new television whilst Montblank is offering a new fountain pen model once a year?
How are we attracted by a shop, what bring us to roam the aisles?
How is shopping on Internet, is it better? Can it be dangerous?
If people shops on Internet more and more, is it the death knell for the brick and mortar shops?
4 May 2010 - 5.30 PM CET (free entrance)
2020: Let'so go on a shopping!
Let's go on a shopping spree in a sunny day of 2020. What will be different, are we going to like it or will we be longing for the good old days?